It’s no secret that the web 2.0 architecture has uncovered the nasty data collection tricks that so many big tech giants have profited greatly from. This has led to a world of misinformation, distrust, and one of the most hateful societies of modern times. 

But, we are now moving toward a web 3.0 architecture, and with it, the trust may be restored among internet users. However, so many people are wondering, how exactly does web 3.0 protect our data? 

Although we are still in the infancy stages of web 3.0’s development, we can describe the general functionality of how it works, and by doing so, uncover the vast advantages it has for everyone across the globe. 

The end for intermediaries

Now, this statement doesn’t necessarily mean web 3.0 will completely replace what we are currently using, or the system on which big companies operate, but it will force big tech giants to restructure the way they gather and utilize our data. 

For us to figure out how these big tech companies need to restructure, we should first define the data aspects inside a web 3.0 architecture. 

As you must have heard, web 3.0 will be the era of ownership, what this means, is any content you create, or data you generate, will be solely owned by you and no one else. 

What this means, is that web 3.0 will no longer enable big tech companies to access and store our data without our approval. Users will be the key holders of our data, and there will be no intermediary where our data passes through. 

These companies will now need to ask for approval to utilize our data. By doing so, big tech companies may begin paying us for the rights to sell our data, meaning we will be compensated to be shown ads. 

Web 3.0 & the blockchain

Interestingly, many people disregard web 3.0 as a novelty, rather than a real innovative stepping stone in the history of our digital evolution. Perhaps this is due to the facts mentioned earlier, whereby big tech companies are unwilling to adapt to this new era. 

Regardless, the technology is moving ahead, and as it is a people’s first network, then the need for tech giants is somewhat redundant, so it’s understandable these companies want to impede its development, or at the very least attempt to control some aspect of it. 

However, the idea that we now have complete autonomy over our data, and any data generated about us, is quite revolutionary. If the industry matures enough, we may see a complete rollout of off-chain and on-chain integration, whereby our physical lives can be intertwined with our digital ones. 

This creates a surge in demand for companies, and governments, to offer an array of different services to us, as companies would no longer be bound by data-protection laws (as any data shared must be approved by the user first).

The technology that will have the greatest impact over the next few decades has finally arrived.